Under Amour once again partnered with One Championship. They had announced their continuing partnership with One Championship (ONE), the largest sport media property in Asian history. The official ceremony was held at Under Armour’s Brand House in Mid Valley Megamall.
The announcement was made just one day before Malaysia completes 59 years of Independence, the partnership became more celebratory as it comes mere days before the return of ONE Championship, each fighter was presented with personalized gift by Triple Private Limited, the exclusive distributor of Under Armour in Southeast Asia.
Adrian Chai, Chief Marketing Officer representing Triple Private Limited, also present Rich Franklin, Vice President of ONE Championship.
with Rich Franklin
with MMA fighter Peter Davis
With Hansen Lee the MC of the partnership ceremony.
In line with the national day celebrations and in true Mixed Martial Arts (MMA) spirit, gracing the partnership ceremony were Malaysian fighters Ev Ting, Peter Davis, Agilan Thani, Muhammad Aiman, the Subba brothers (Keanu Subba and Gianni Subba) and Saiful Merican.
From the left Rich Franklin, Saiful Merican, Ev Ting, Agilan Thani, Gianni Subba, Keanu Subba, Muhammad Aiman, Peter Davis and Adrian Chai.
“What a great way to welcome ONE Championship back to Malaysia! It is an amazing opportunity for us to be once again associated with the hottest MMA event in Asia, and possibly one of the best in the world. As Triple, we stand for – fighting spirit, endurance, respect and a do-or-die attitude – so teaming up with ONE Championship was rather simple decision to make,” said Adrian Chai.
Later that afternoon, selected media was given the chance to undergo MMA beginner’s workout session led by Rich Franklin at Monarchy MMA Bangsar.
“We were indeed glad to have Under Armour S.E.A on board once again with ONE Championship. In fact, the brand and the tournament go back a long way, cross-collaborating on various initiatives, and we look to crossing greater boundaries together with Under Armour S.E.A, as we expand even beyond Asia and cement our mark in the international MMA arena,” said Rich Franklin.